Feedburner, a popular tool for managing email subscriptions, has announced that it will be ending its email subscription service in July 2021. This news comes as a shock to many bloggers and online publishers who have relied on Feedburner for years to deliver updates to their subscribers.

Feedburner, which was acquired by Google in 2007, has been a go-to tool for bloggers and website owners looking to manage their email subscriptions. It allowed users to easily set up RSS feeds and deliver updates directly to subscribers’ inboxes.

However, in recent years, Feedburner has seen a decline in usage as other email subscription tools, such as Mailchimp and ConvertKit, have become more popular. This decline, coupled with changes in technology and email deliverability standards, has led to Feedburner’s decision to shut down its email subscription service.

For those who currently use Feedburner for their email subscriptions, it is important to start looking for alternative options as soon as possible. Many bloggers and website owners have already begun migrating their email lists to other platforms to ensure that they can continue to communicate with their subscribers after Feedburner shuts down.

There are a number of email subscription services available that offer similar features to Feedburner, such as Mailchimp, ConvertKit, and AWeber. These platforms allow users to easily manage their email lists, create automated email campaigns, and track the performance of their emails.

Bloggers and website owners who are affected by Feedburner’s decision to end its email subscription service should take the time to research different email subscription tools and choose one that best fits their needs. It is important to notify subscribers of the switch to a new platform and provide instructions on how to re-subscribe to ensure that they continue to receive updates.

In conclusion, the end of Feedburner’s email subscription service in July 2021 will have a significant impact on bloggers and online publishers who have relied on the tool for years. It is important for affected users to start looking for alternative email subscription platforms and migrate their lists as soon as possible to avoid any disruptions in communication with their subscribers.